Problem - William is a business consultant with an impressive resume and strong reputation for hard work. However, despite all, that he has noticed colleagues with better people skills are getting better assignments and higher pay. How can William change his image for the better?

How The Personal Image System SOLVED His Issues

• The Confidence To Dress Sharp - William did not dress sharp on a daily basis - one of the first things we worked on with him was to go from theory to practice. He actually had a number of sports jacket and trousers that fit OK (he had them adjusted after starting the course). The key was to find a reason to wear them. Once William discovered his why - he started dressing sharper to and from work and kept his jacket hung in the office except for meetings. His supervisor noticed and had him fill in on a project where he dealt directly with a high-value client.
• The Respect From Others -William discovered his outer appearance was a reflection of his inner self. As such he started dressing better in his off-time, something his wife appreciated and daughter complimented him on.

Problem - After launching his startup, Raul traveled around New York and Boston trying to secure funding for his seed round. Used to his student lifestyle, he approached investors and business boot camps without thinking properly about his appearance. He literally had one adviser tell him to hire an image consultant to polish his image.

How The Personal Image System SOLVED His Issues

• Stability & Predictability Signaled Through Clothes - Raul really enjoyed the courses focus on why we dress the way we do. It made sense that although he was smart, the investors looked for more than just bright ideas. They seek to invest in people who have skill-sets that enable them to adapt and overcome barriers. Using this mindset - he dove deep into revamping his style and got out a laugh out of when a colleague didn't recognize him at a meetup.
• Respect For His Ideas - Having a sharp look led to investors being more interested in his business. They were asking serious questions relating to the details of his business idea, showing a genuine interest to the story that Raul, a well prepared and confident man, had to tell them.
• Confidence Pitching His Business - Suiting up differentiated Raul’s business pitch from the ones delivered by a 25 year old dressed as a student. And after a month of wearing a sports jacket, he started to feel strength in wearing it even when in the office by himself.

Problem - Ben doesn’t have a lot of money to buy expensive clothes. He is worried because he has job interviews starting and he needs to look good to make a great impression.

How The Personal Image System SOLVED His Issues

• Save Money Making Smart Purchases - Ben was able to build a wardrobe on a budget and had three great interview outfits he assembled for pennies on the dollar. He leveraged sales, thrift stores, and knew how to negotiate to find the best deal.
• Appears To Be Most Competent Candidate (Despite No Experience) - Ben was the best dressed candidate at all of his interviews - in fact a few other candidates were so poorly dressed, the interviewer had to thank him for stepping up his game and commented people skills like his were always in demand.
• Got Him The Job - The hiring manager specifically told Ben it was his professionalism that separated him from the rest of the candidates.

Problem - David works as a civil servant for the State of Texas. Working in this environment can be particularly challenging as one minute he's speaking with a politician, the next to an unhappy customer. David has found it hard to project an image of professionalism in a casual environment.

How The Personal Image System SOLVED His Issues

• Versatility In His Wardrobe For Work - David appreciated our focus on the psychology of the why - with this in mind he was able to understand his outfits needed to represent his profession and position, not to match a politician's suit or a customer's t-shirt and jeans. He finally settled on a well-fitted dress shirt and trouser combination that worked well with his slender build.
• Improved Communication with Visitors - David has noticed that being well dressed improves his chances of having a polite and fruitful communications with all people that come to him. As a result, he is able to do his job faster and better.
• The Ability To Convey Own Personality Through Style - David loves that he can express his individuality through his style, building a wardrobe that not only works for his professional needs but is also quite versatile and suited for many occasions.

Problem - Tyler is a recently promoted manager. Despite having an MBA and experience as a project supervisor, he feels ill equipped for this new role that includes daily meeting with 5 other managers and leading of team of 20 employees.

How The Personal Image System SOLVED His Issues

• The Perception Of Authority - Tyler created a new look for himself that oozes the authority, yet, still gives him an image of being approachable. In group discussions, he has already found that his new look commands the respect of his peers and endears confidence in his team.
• Rewarded With A Higher Income - Team performance increased significantly after he took charge of his unit. Literally within one year of graduating from the course, he had increased his salary 50% when he negotiated a pay raise after turning down 2 other competing offers.

Problem - Travis is a specialty aircraft mechanic who spends most of his day in a uniform. However, he's recently been transferred to a new city and wants to update his look (he has t-shirts that are 20 years old - and look it).

How The Personal Image System SOLVED His Issues

• Style & Functionality - Travis appreciated the fact he could create a rugged style look that didn't pin him as a man that worked with his hands. He started to upgrade all of his pieces, such as going from formless worn out work boots to higher quality work boots with more of a dress shoe cut. Travis switched from blue denim to dark indigo, and found out he looked great in a straight cut vs loose cut. He even purchased a suit, as many of his friends were getting married and owning a well cut suit always gave him something to wear (although he opted for no tie and a crisp white shirt).

Problem - Daniel is an experienced finance professional who has spent the last 10 years building his career. However since he took a new promotion he's expected to meet more with VIP clients. How should he dress to look competent and professional?

How The Personal Image System SOLVED His Issues

• Signal Trust In The Eyes Of His Colleagues - Daniel was able to add a few key pieces to his wardrobe and immediately noticed the positive effect at work. He found less of his suggestions challenged in meeting and felt confident going to a business lunch with his high-end New York clients despite being a country boy from Iowa.
• Gained Respect From His Superiors - His boss started paying more attention to his work and trusted Daniel with the more important clients.
• Made More Money - Daniel was given a substantial raise and bonus within 6 months of graduating from the Personal Image System.

Problem - Allan has been an accountant for just over a decade. He has been seeking better career opportunities with larger firms on the East Coast. Unfortunately he has not been successful in his two job interviews as his confidence levels were very low and he felt like he was wearing a costume (his current job is VERY casual).

How The Personal Image System SOLVED His Issues

• Don't Wear A Costume – Allan learned that to truly dress sharp, a man has to practice dressing sharp. Although he didn't drastically change his stale at work, he did step up his game enough that people began to compliment him and his current employer even offered to start using his communication skills when clients called in via webinar. He started wearing a sports jacket on Sundays to church, and when he wore his new look into his third interview he nailed it and was offered a position (which funny enough he turned down as to take a promotion is his existing firm).
• Gained The Confidence To Lead His Team - Alan’s responsibilities grew with his new and his improved dressing habits allowed him to gain the respect of his team.

Problem - Martin has just started a new sales job and knows his future in the company depends on being able to broker deals. His last job was casual (jeans and t-shirts) - his new job is selling to bankers and consultants who wear suits on a daily basis. How to get up to speed fast and not look like a fake?

How The Personal Image System SOLVED His Issues

• The Art of Persuasion & Sales - Martin discovered the connection between appearance and trust. Instead of just buying fancy & expensive suits - he went with simple trousers and a sports jacket combination that matched his software company's culture while allowing him to hold his own in a room of suits.
• Leading the Sales Process - His new style helped him take the driving seat in his newly formed sales group. The group was made up of new hires, and Martin found he was the default leader as they felt their skills and experience were about equal, BUT he looked the part.

Problem - Mike is the youngest doctor in his hospital (and looks it). He has difficulty communicating authority with hospital officials and patients.

How The Personal Image System SOLVED His Issues

• Deeper Understanding Of The Science Behind Style - Mike LOVED how the system was based off scientific studies & experience. He could relate and felt for the first time he was learning about fashion from another professional who understood the scientific method.
• Wardrobe Makeover - Mike was able to rebuild his closet into an interchangeable wardrobe that made it simple to choose what to wear while looking great!
• Casual Wardrobe Step-up - Mike learned to incorporate sport jackets and collared shirts into his weekend casual wardrobe while maintaining his own personal style.

Problem - Christian has been a high school teacher for five years. Being young it was hard to gain the respect of teenagers. Now that he is transferring to a new school - he wants to set a new tone.

How The Personal Image System SOLVED His Issues

• Respect from both Students and Colleagues - Christian elevated his style and started to wear signature pieces that were tastefully arranged. He caught favorable attention from the principle and his fellow teachers, who loved his use of bow-ties and sports jackets. He was flattered when come Prom season - he was asked by half a dozen students on how to dress.
• Confidence to Participate in School Management Issues - Christian has also developed a greater sense of ownership of his job and thus gained confidence to voice his opinions on management issues at the school’s board meetings.
• Persuasion in and out of the Classroom - With his self-confidence level improving and getting the respect of colleagues and students, Christian felt the need to expand his social circle. His persuasion skills and experience practiced in the classroom coupled with his new appearance were a success formula.

Problem - Joshua was promoted to management as an IT Consultant. Previously he could hide in the back with the other programmers, but his new position requires he meets with both clients and upper management. How to dress when your wardrobe is mostly T-shirts and jeans?

How The Personal Image System SOLVED His Issues

• Accessible Anywhere, Anytime - Joshua loved that he could learn from his mobile device about the essential manners, grooming and clothing that a professional like him should have. He listened to the audio while commuting to and from work.
• Logical Layout Backed By Experience - Being a practical guy who understands the value of triggers and systems, Joshua appreciated that the course was laid out in an easy to understand format. He quickly found what he needed and rebuilt his wardrobe in 2 months at considerable savings of time and money.

Problem - Working long hours as an engineer left little to no time for Steve to build a wardrobe suitable for going out with friends. Moreover, he didn’t really know where to start from.

How The Personal Image System SOLVED His Issues

• The Power Of The Right Clothing - He discovered that giving a little attention to how he dressed can improve the functionality of his clothes, increasing both his personal comfort and safety as you work.
• The Ability To Attract The Right Partner - His style of classic men clothing is noticed by women and Steve started enjoying going out more in his free time.
• The Perception Of A Competent Professional - His customers are going to be most concerned about the work they do, but his appearance can help win their trust as well.

Problem - After leaving the Army, Robert had trouble finding the right job and was clueless when it came to civilian clothing. Interview attire, business manners, and communicating his experience to non-vets was hard. He wanted to work with someone who understood his pain

How The Personal Image System SOLVED His Issues

• Discovered How To Leverage His Military Knowledge To Dress Sharp - Robert loved how Antonio brought in his military experience and used it in examples to make dressing sharp simple and logical. He was surprised to discover most items in classic menswear had a military heritage, and found it amazing that a rank structure existed in the civilian dress code system (albeit subconscious).
• Gained The Confidence That A Veteran Should Have - Robert improved his communication and interviews by eliminating jargon and acronyms, practicing with coaches Antonio recommended, and learned how to use stories to convey a point!

Problem - Anthony is a law professional who just recently started his own practice. As that he spends half his time networking and meeting new people - he wants to send the right signals within seconds of meeting people. How?

How The Personal Image System SOLVED His Issues

• The Confidence To Know How To Dress - Anthony discovered what it really means to dress sharp - despite owning 10 suits he found that only 4 of them were the right color for his complexion and only 2 fit him. The course taught him how and what to look for when getting alterations performed (which saved him thousands immediately) and he hired a recommended custom clothier who gave him a discount and delivered his new suits on time.
• Signals Of Success And Competence - One area Anthony lacked was on accessories - having never worn a watch he never felt the need until he realized they were a lot more than just signalling time. He invested in a quality suitcase (and saved $1000 buying an affordable but great looking brand) and even found he had a passion for pens (which yields him compliments daily).

Problem - Ryan has worked with men for five years helping them dress better. The problem was that he was spending his evenings trying to meet new clients and expand his business. He had been working 80 hours a week for years and was tired of feeling trapped in his business.

How The Personal Image System SOLVED His Issues

• Introduced To A Community Of Professionals To Learn From - He participated in StyleCon2015 and spent time learning from other men building successful businesses in the industry.
• Coaching With Antonio - Ryan opted for the coaching program so that he could have Antonio examine his business and be straight-up with him on how he could make more money, work less, and feel great about helping more men effectively.
• Men's Style & Sales Education - Ryan knew a lot when it came to style, but what he wasn't expecting was how deep the course goes into human psychology and how to create more sales by leveraging triggers that help men make a learned decision as to whether or not to buy. By adjusting his prices and positioning, he had his best month in sales 6 weeks after starting the course.

Problem - Mark has a successful food catering business he has been running for 8 years. He needs to pitch investors (they want to expand fast) and his clients (they are looking to close larger contracts). Running a business everyday has left no time for Mark to concentrate on his appearance - how to look good when you work 14 hour days?

How The Personal Image System SOLVED His Issues

• The Confidence To Control Any Situation - Mark focused on creating a versatile wardrobe that could deal with him having to cater an event in the morning yet could be matched with a jacket when he meant with a banker in the afternoon.
• Trustworthiness Is About Looks And Smell! - Mark was blown away that we had research on how certain smells made people more AND less trustworthy of people. Combined with a change of clothes - he realized smelling like food wasn't going to work well when he was selling to women (they have a heightened sense of smell and might feel nauseous from clothes that smell).