Q: I know some perfumes are considered masculine or feminine, but how does the perceived gender of a perfume really affect how people perceive me?
A: Actually it might make more of a difference than you think. Masculine scents actually carry a certain message to those who perceive you. This can make a big difference when you’re trying to communicate as much as possible – such as a job interview.
A research study was published in 2002 in the European Journal of Social Psychology examining ...
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Scent Can Reduce Perceived Personality Flaws | How Odors Can Influence Negative Traits
Q: Can scents influence how my other traits are perceived?
A: Yep. Smelling nice can actually cause people to overlook some negative traits.
Two researchers published a study in 2013 in the journal Social Behavior and Personality that examined the relationship between odors and personality perception.
The scientists first looked back at some old research from the ‘40s.
A famous researcher named Solomon Asch studied in the 1940s how we form impressions of people from described ...
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All Natural Scents Smell Better | How Natural Perfume Ingredients Affect Thoughts
Q: Can our sense of smell be influenced by other things besides just the odor?
A: Yep. In fact, our sense of smell can be influenced by our thoughts. And clever marketers know this.
Several researchers in Spain noticed a trend lately in “natural” ingredients in perfumes. This is part of a general trend in consumers wanting more natural ingredients in general.
The researchers thought that it’s possible that the “halo effect” extends to consumer products.
In other words, if a product ...
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6 Basic Emotional Reactions to Scent | Emotional Response to Odors
The following is a study in which researchers tried to come up with some broad, basic categories of emotional responses to odors. How they did the study (for our purposes) is less important than the actual findings.
The findings are super important because it gives you a broad rule of thumb for what types of emotions a fragrance might evoke.
A study was published in 2009 in the Oxford journal Chemical Senses that examines the broad categories of emotional reactions to odors.
The ...
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Lesson 4 – Understanding Body Types HQ Graphics
Gallery
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Axillary Hair and Body Odor | How Shaving Can Make You Smell Better
Q: If I shave my body hair, will it make me smell better? Serious question.
A: This question isn’t as crazy as it seems. But the answer is a wash (pun intended).
Back in the early 1950s, a research study was done on the function of body hair on men – specifically axillary (armpit) hair.
The scientists (they were dermatologists) were interested in skin, sweat glands, and deodorants. They wanted to know if axillary hair trapped bacteria in the armpit and what function that bacteria played ...
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Effect of Perfume on Cotton Fabrics | How Clothing Reacts to Perfume
Q: Does it matter if perfume/cologne gets on my clothing?
A: Yes, it does matter. One study found that perfume has a definite negative effect on cotton fabric.
A study published in 2014 in the International Journal of Clothing Science and Technology examined the effect of perfume on a couple types of cotton fabric.
Since some people’s skin reacts negatively to perfume, the researcher (a textile education professor in Turkey) found that some people apply perfume to their clothing. He ...
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Exciting Scents Improve Job Performance, Mood, and Alertness
Several studies over the last decade have examined the effects of both soothing and arousing/exciting scents on a number of psychological variables. Here is an experiment that studied the effect of arousing/exciting scents on alertness and job performance, published in 2009 in the North American Journal of Psychology.
EXPERIMENT
Research previous to this experiment demonstrated that both cinnamon and peppermint scents influence alertness, motivation, and task performance.
Both are ...
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Calming Scents Increase Trust | Trusting Other People is Influenced by Certain Scents
A recent article published in the journal Frontiers in Psychology in 2015 examined the effects of two very different scents on interpersonal trust.
Trust is a crucial element in many social settings. Think of what relationships, business deals, employment, marriages and family would be like without trust.
However, like many other cognitive processes, trust can be manipulated by factors outside of our conscious control.
One experiment conducted in the Netherlands found that whether we ...
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